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College of Business Administration
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Marketing & E- Commerce
Academic Programs
Bachelor of Marketing Program
Faculty of Marketing Curriculum Description

Faculty of Marketing Curriculum Description

Faculty of Marketing Curriculum Description

Program Mission and Objectives
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Faculty of Marketing Curriculum Description

Principles of Marketing

Digital Skills

Consumer Behavior

Managerial Mathematics

Integrated Digital Marketing Communications

Marketing and E-Commerce Terminology in English

National Identity

Principles of Management

Introduction to Law

Service Marketing

Digital Marketing

Marketing Relationship Management

(1)Principles of Accounting

Distribution Channel Management

E-Commerce

Islamic Culture (1)

Business English

Pricing Policies

Communication Skills

Islamic Culture (2)

Operations Research

Marketing Management

Principles of Economics

Tourism Marketing

Language and Writing Skills

Principles of Statistics

Operations Management

Financial Management

Electronic and Traditional Promotion

Strategic Marketing

Retail Management

Human Resource Management

Brand Management

Innovation and Entrepreneurship

E-Commerce Law

Sales Management

Marketing Research

Marketing Information Systems

Scientific Research Methods

International Marketing

Social Media Marketing

Strategic Management

Cooperative Training

(Elective course) Professional Ethics

(Elective course) English for Academic Purposes

(Elective course) Integrity Values

(Elective course) Cybersecurity

(Elective course) Logic and Critical Thinking

(Elective course) Volunteering and Social Responsibility

(Elective course) Fundamentals of Advertising

(Elective course) Sports Marketing

(Elective course) Environmental Marketing

Social Marketing (Elective course)

Last Modified Date: 30/05/2026 at 11:57 PM

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Last Modified Date: 30/05/2026